This direct mailer contained 5 insert cards, including a welcome letter (below), special event invitation, website update, framing promotion, and national show schedule.The piece was distributed in October 2004.
Dear Patrons,
2005 will be the Year of the Collector at Lyons Ltd! Many exciting things are happening; most notably Random House has selected Leila Lyons to author The Instant Expert: Collecting Prints, and we look forward to its forthcoming release.
As a prelude to the book’s publication, we have put together a new fall exhibition entitled The
Collector. We look forward to seeing you at our kickoff event, an Open House Weekend on November 5 & 6. In addition, we are putting together an informal discussion series for the spring, Collecting 101: A Guide to Becoming an Instant Expert. We will be sending more information on this after the holiday season.Finally, be sure not to miss our new website, being launched in November (see insert for further details). We look forward to celebrating the Year of the Collector with you, whether it be in the gallery, at one of our national shows, or online at www.LyonsLtd.com!
Wishing you a joyful holiday season,
Your Friends at Lyons Ltd.
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